Telephone: +44 (0)7775 863 321


abc—xyz is a small, independent design studio founded by Julian Morey. The studio’s approach combines historical appropriation with contemporary art direction to create logotypes, brand marks and identities that are iconic and challenging as other forms of commercial imagery. Morey’s crafted yet sometimes unconventional approach to typography often leads to work that provokes an emotional response from it’s viewer whilst retaining a longevity that sets it apart from the latest fashions.

After graduating from Central Saint Martins School of Art in 1988 Morey joined Peter Saville Associates where he collaborated on designs for Factory Records, New Order and The Haçienda, amongst others. Saville’s minimal approach and refined style remains an influence to this day.

For over 20 years Morey has worked with a wide range of clients ranging from advertising agencies and nightclubs to department stores and luxury brands. As well as working with companies that have included Giorgio Armani, Liberty of London, Mr. Hare, Royal Mail and Swarovski he has collaborated as consultant to a number of London’s leading design studios; most notably Aboud Creative, Graphic Thought Facility and Pentagram.

Morey is the founder of the contemporary typeface foundry Club-21 and graphic-arts publishing company Editions Eklektic; his work has exhibited internationally and been reproduced through a variety of publications. He has taught and lectured at art colleges throughout the UK and contributes as a writer to a variety of design journals.



Selected Clients


2K Gingham

Ammunition Group
Arena Magazine
Arcadia Group Ltd.
Asprey International Ltd.
The Body Shop International PLC
The Boots Company
Butterfield Day Devito Hockney
Caprice Holdings Ltd.
Centre Georges Pompidou
Clear Channel Communications, Inc.
Condé Nast Publications

Don’t Panic Ltd.
Environ LLC
Factory Communications Ltd.
F&G Music Management
Friends of the Earth
Giorgio Armani S.p.A.
The Haçienda
Harbottle & Lewis
Howell Henry Chaldecott Lury & Partners
The Ian Logan Design Company
The Independent
Institute of Practitioners in Advertising
Leagas Delaney
Lewis Moberly
Liberty London
The London Cardguide
London Records
Ltb Art Limited
Lubna Chowdhary
Lucinda Rogers
Mansueto Ventures LLC
Mo’ Making Music Ltd.
Most Excellent Recording Company
Mr. Hare Ltd.
Native Design Ltd.
New York Media LLC
Nokia Oyj
Observer Films
Osman Studio

Phillips Auctioneers
Pony Canyon Inc.
Pushca Productions Ltd.

Royal Mail
Selfridges & Co.
Sheila Rock
Soho House UK Ltd.

Swarovski AG
Tatler Magazine
V&A Enterprises
Vogue (UK)
Wired Magazine (UK) 



Selected Press

Blueprint, November 1990
Creative Review, January 1996
Creative Review (Cover), September 1998
Creative Review, January 1999

DesignWeek, February 1999
Creative Review, May 1999
Creative Review, November 1999
Creative Review, March 2000
Creative Review, January 2001
Creative Review, December 2001
Creative Review, January 2002
Creative Review, July 2002
Creative Review, January 2003 (Cover/Back)
Creative Review, January 2006 (8vo Crit)
PAGE Magazine, September 2000

DesignWeek, January 2001
MacUser Typography Special, Vol 17 No 12, June 2001
Eye Magazine, June 2001
Cre@te Online, January 2003
Grafik (Profile), August 2004

The Guardian, June 2010
Grafik, 193, November 2011
Étapes, 122, February 2013

Blueprint, 331, December 2013

Inspire 54 - The Treat Issue, 2016


Selected Books
New British Graphic Designers Art Random, 1992
The Graphic Edge Booth-Clibborn Editions, 1993
Urgent Images: The graphic language of the fax

Booth-Clibborn Editions, 1995
Highflyers Internos Books, 1996
Graphic Beat: The Soft mix Volume 1 P·I·E Books, 1998

D&AD Annual, 1999
TYPE1 Laurence King Publishing, 2002
Big Type Duncan Baird Publishers, 2002
Designed by Peter Saville Frieze, 2003
Business Cards: The Art of Saying Hello

Laurence King Publishing, 2004
Factory Records – The Complete Graphic Album

Thames & Hudson, 2006
Zoom In Zoom Out Victionary, 2007
Postcard Laurence King Publishing, 2008
Made & Sold Laurence King Publishing, 2009
Designers’ Identities Laurence King Publishing, 2010

Stereohype 2004–2014 FL@33 & Stereohype, 2014

New Perspectives in Typography

Laurence King Publishing, 2015

The Story of Emoji Prestel, 2016



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